Revamping timeless cocktails with a fresh modern twist – from Raspberry Mule to Fruit Martini, Smirnoff's latest innovations offer vibrant flavours to welcome the season. Building on the rich heritage ...

Summer weather is right around the corner and with it comes “drinking on patios” weather. If you’re looking for something to pair with that sweet, sweet summer breeze, Smirnoff’s new line of zero ...

While taste is subjective, there's one popular vodka brand worth reconsidering as you shop for the spirit. Here's what you ...

Smirnoff Ice is a classic and beloved party drink. With a number of flavors and variations to choose from, you typically can't go wrong with this beverage. However, there is one flavor that needs to ...

You may have noticed that Ted Danson has started to work with Smirnoff on a few commercials. They’re pretty funny, in my opinion, and I was already a fan when the vodka maker invited me to their plant ...

In one of the most radical overhauls of a leading drinks brand in years, Diageo unveiled the new-look Smirnoff last week. Chris Brook-Carter reviews the design and asks why the company is tinkering ...

Smirnoff has been known for its innovative and creative advertising for many years but with its latest ad, which takes the promotion of sensible alcohol consumption as its central theme, the ...