Samuel L. Jackon's Super Bowl LIX cameo was a full-circle moment reflecting his lifelong commitment to social commentary and change.

Samuel L. Jackson surprised viewers as the first face to light up the Super Bowl 2025 halftime show, introducing himself as "your Uncle Sam" and issuing commands to the rebellious rapper.

Uncle Sam — aka Samuel L. Jackson — nearly stole the Super Bowl halftime show. The “Pulp Fiction” actor was Kendrick Lamar’s special guest during the Super Bowl halftime show. Dressed in patriotic red, white and blue, Jackson introduced the show, exclaiming “this is the great American game.”