The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Every salesperson wants a healthy pipeline, but many don't have a reliable way to take its temperature. Beyond just "healthy" or "dry," what do you need to look at to truly gauge the health of a sales ...

In order to move forward in the sales planning process, Michele Charles goes backwards. As a strategic growth manager at Elevate K-12, she decides where she needs to end up with her pipeline before ...

The world of sales and marketing is rifled with jargon, but not all of it is hearsay. There are key performance terms that help drive success for an organization. The “sales pipeline,” for example, is ...

Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

Start by identifying why the dips occur. Often, busy periods push owners into production mode, leaving no bandwidth for ongoing marketing. When the surge finally dies down, sales drop off because ...