In principle, you should use your registered trademark in your business exactly as it is registered. However, sometimes, for various reasons (change of the brand image, suit the needs of the market in ...

Trademarks are used by businesses to signal the origin of their goods or services to consumers, assuring customers of consistent quality and helping to promote the brand.The use of a trademark in ...

The article explains that trademark registration protects the composite mark as a whole, while Section 17 restricts exclusive rights over unregistered or non-distinctive ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Famous brands are often recognizable instantly because of their signature logos, symbols and slogans. They’ve created and trademarked these brand identifiers to protect their market position.

Whether a business is launching a new product or rebranding an existing company, selecting a name, logo, or slogan is a crucial decision. Trademarks are powerful tools that identify the source of ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

Counsel at firms responsible for managing the highest number of registered trademarks explain the secrets behind staying organised and keeping the work flowing in Firms including Greenberg Traurig, ...