Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have ...
Sometimes it’s hard to distinguish the difference between PR (public relations) and marketing since they have overlapping goals and can be done in conjunction with each other. But each has distinct ...
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid ...
The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...
When AI first came on the scene in PR and B2B marketing, the spotlight was on how showy applications could churn out endless streams of content, power chatbots that promised to run customer service, ...