Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...