Every e-commerce click is driven by human emotions, instincts, and perceptions. So, how can businesses leverage human psychology to drive success? An infographic (below) from Grazitti Interactive ...

Towergate Insurance recently compiled an infographic that looks at 26 industries and the color schemes they prefer, as well as the psychological ramifications of those color schemes.

Pricing impacts conversions and sales. The right psychological pricing tactics can tune your customers’ brains into buying mode. Here's how to put the basics of price psychology into action.

Infographic on how psychology of color can affect your branding based on color theory and its principles.

This infographic is an interesting guide to what different color schemes can say about a brand, from its logo to its web design. It’s a bit of an eyesore, but definitely informative.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

The good news is that there are some easy ways to get started amping up your awareness (see infographic). Conscious awareness helps to shift you out of old habits.

To commemorate May as Electrical Safety Month, the Washington, DC Electrical Alliance has created an infographic to increase awareness about electrical safety on the construction site. These tips ...

Having surgery can be a frightening prospect, but imagine waking up during that surgery when you're not supposed to.

The Psychology of Logo Color in How Consumers View Your Brand (Infographic) Your logo says a lot about your brand. Are you sending the right message?

An Expert's Guide to Psychological Tricks to Boost Purchases (Infographic) Are you running an ecommerce website? Want to boost your conversion rate? Read on.