With so many recognition program KPIs, it’s easy to forget about the true importance of recognition. It’s not just about how many awards are sent, or how many times employees log on to the program. It ...

Opinions expressed by Entrepreneur contributors are their own. Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable ...

When chief marketing officers want to know if an expensive new campaign inspired people to buy their company's product, they look at the key performance indicators (KPIs) defined for the campaign.

Increasing the effectiveness of your recycling initiatives means putting key performance indicators (KPIs) in place to improve your recycling procedures. To define your KPIs, specify what results you ...

The process of identifying proper, actionable key performance indicators (or KPIs) is arguably the most under-appreciated ingredient of a well-rounded search marketing program. On-target KPIs can ...

The loyalty market in Finland offers opportunities in diverse program models (points, cashback, tiered), channels (in-store, ...