Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

Joseph is a writer and editor with an unhealthy interest in everything automotive. Father by day, he spends his nights reading and writing about fast cars, exotic brands, and the latest automotive ...

View post: Why BMW Should Go All Out for the M3’s 40th Anniversary in 2026 2023 Toyota Prius Limited front low James Riswick 2023 Toyota Prius Limited rear three quarter James Riswick 2023 Toyota ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...

As one of the first, longest-running and bestselling hybrids in the U.S., the Toyota Prius has become colloquial shorthand for hybrids in general. It’s still one of the most fuel-efficient cars on ...

New-car test drives are like fine dining but with higher stakes. Fewer steaks, too. In both cases, the experience is heightened when you know what to look for as everything comes together. That’s ...

We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. The 2024 Toyota Prius Prime XSE and 2024 RAV4 Prime XSE sit at the top of their ...