Product research generally involves determining whether an idea for a new product might be successful and how to best develop and sell that product. It’s a straightforward process, in theory ...

Let me repeat… No one is better positioned to champion research than the PM. No one can be more effective in seeing how research guides decisions about product features, branding, and marketing.

Research The Competitors Consumers always have options, so you will need to identify, and eventually respond to, anything that might complement, compete with or detract from your product.

A comprehensive analysis of Amazon sales data reveals that sustainability labels like “Climate Pledge Friendly” increase consumer demand by 13–14% for up to eight weeks after adoption. This sales ...

Langford sees this mission as educating vendors on market signals while arming district decision-makers with specific indicators of quality. “Having research-based criteria helps school leaders speak ...