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This spring, popular fragrance trends will include stone fruits, tart green notes, solar florals, and savory gourmands, according to perfumers.

Business Insider spoke to three perfumers about the coming 2025 fragrance trends. Maximalist fragrances, like bold florals, are cycling back into popularity. Consider testing out a rice scent or ...

Oh, the sweet possibilities of a great perfume. It’s an unseen accessory that can preserve memories, awaken the senses, and even disarm people with its delightful (or off-putting) smell. For years, ...