For brand leaders in fragrance, the implication is clear: Bottles should be treated as long-term assets, not seasonal packaging decisions. Design governance must sit alongside product strategy rather ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

Creating the perfect scent has long been an art. From perfumes to food products and even household cleaners, fragrances shape how people experience the world. But behind every new scent is a process ...