More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still ...

You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...

With the football season coming to an end, it’s time for the Ducks to hit the transfer portal to fill in some much-needed positions following... For brothers Drew and Dawson Prickel, basketball has ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. As influencer marketing gains momentum in the digital realm ...

Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What was once considered a niche, experimental part of marketing has officially cemented itself ...