NikkieTutorials, a Dutch makeup artist, came out as transgender this year in a video that has more than 36 million views. "I love you all so much," she said in the comments of the 17-minute video.

The makeup industry has seen a significant surge in popularity, largely due to the influence of social media platforms like ...

The beauty community online was a relatively drama-free space when it first started to pop up in YouTube's nascent days — it wasn't until creators were focused on building the largest platform and ...