On Monday (March 27), Sean “Diddy” Combs and CÎROC Ultra-Premium Vodka announced the launch of their newest limited-edition, CÎROC Honey Melon, set to hit shelves worldwide next month. According to a ...

Diageo’s premium vodka brand Cîroc is expanding its presence in the RTD category with the launch of Cîroc Red Berry. The new sparkling vodka ready-to-drink is made with Cîroc’s most popular flavoured ...

Alaina Long is the VP of Marketing at COMBS SPIRITS under the banner of Combs Global, where she oversees the joint venture of Cîroc Vodka and DeLeón Tequila with Diageo North America Inc. With an ...

Diageo (DEO) is exploring a sale of Ciroc Vodka, a brand once backed Sean “Diddy” Combs, Aaron Kirchfeld, Dinesh Nair and Ruth David of Bloomberg report, citing people familiar with the matter. The ...

CÎROC has opened applications for ambitious creatives to join Erika Alexander and Woody McClain as part of the inaugural class of the Blue Dot Creative Residency, and bring their passion project into ...

Diageo-owned brand Cîroc has launched a new vodka flavour: Cîroc Colada RTD. The sparkling mixed drink combines Cîroc Vodka with pineapple, coconut and lemonade flavours, and is available in a 250ml ...

50 Cent has seemed to have cleared up rumors about being asked to be the new Ciroc brand ambassador. In a clip posted to Instagram this week, 50 Cent admitted that he wouldn’t be moving in as Diddy’s ...

Sean 'Diddy' Combs recounts his rags-to-riches backstory as part of the new "Let's Get It" campaign for Ciroc vodka. Developed with agency 72andSunny, the campaign celebrates the 'hustle' behind Diddy ...

50 Cent’s rival Diddy was the longtime face of the Ciroc vodka brand before its parent company cut ties with the Bad Boy Records founder. Sources connected to Ciroc denied rumors of the vodka brand ...

Sean "Diddy" Combs filed a lawsuit in New York this week against spirits giant Diageo, claiming the company failed to make promised investments in his Ciroc vodka and DeLeon tequila brands while ...

Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka announce the launch of their newest flavor-infused innovation, CÎROC Honey Melon just in time for summer. The leaders behind CÎROC ...

Smooth and full-bodied, the taste of CÎROC Honey Melon evokes the simple pleasures of the traditional country club experience but opens it up to a more inclusive generation. CÎROC Honey Melon will ...