The tagline for the New Balance 990v5—”Worn by supermodels in London and dads in Ohio”—is simultaneously self-effacing and a braggadocious flex. The reason for the shoe’s ultra-broad success? It’s ...

New York-based fashion and lifestyle brand Aimé Leon Dore is releasing a brand new New Balance collaboration this week as part of its latest "Life in the Balance" campaign. Both the New Balance 990v2 ...

The “v” in New Balance 990v5 now stands for vegan. While the upcoming 990v6 sneaker is still on the minds of many, its 990v5 predecessor will arrive on the European front later this month with a twist ...

New Balance’s 990 changed the sneaker landscape when it was released almost 40 years ago. A high-performance running shoe, its innovative tech and cushioning instantly made it a hit both on and off ...

New Balance’s list of numerically-named dad sneakers is long enough to stump even the most devout sneakerhead, but if you only commit one to memory, start with the 990. For 40 years, the 990—known for ...