After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo.“We thank our guests for sharing your voices and love for Cracker Barrel.

In a time when some brands seem to change their logo every few years, we can learn something from those who haven't felt the need. The Deutsche Bank logo turned 50 this month, and it still attracts ...

Honda debuted its new “0 Series” line of future electric cars at the 2024 Consumer Electronics Show, and any time any company enters a radical new era such as this, tweaked branding usually isn’t far ...

But is it here to stay?

With all the hype about a new corporate logo at Yahoo – wow, the exclamation point was saved – our occasional tracking of business patterns looks into some relatively fresh institutional icons on the ...