Opening the Merit Winter 2025 set was like Christmas Day come early, and I've not been able to put it down since.

The abundance of startup beauty brands can prompt eye rolls among even the most diehard makeup and skin care devotees. The market has been flooded with seemingly near-identical emerging brands, making ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I was unsure of what shade to order (since foundation online always has a large margin for error), but ...

Merit has been popping up all over TikTok and Instagram as of late, and it’s for good reason. Rather than inundating customers with a zillion products you never thought you needed, Merit is focused on ...

Scouted/The Daily Beast/Merit Beauty. Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. We love a good cross-industry collaboration, and ...

Confession: I am not a morning person. No matter how hard I try (or how many alarms I set), I can not seem to get up even a second earlier than I need to. That is mostly fine—except for the three days ...