What do players actually do when playing a game? This question is of utmost importance to game developers, after all, the success of their game will depend on players playing the game as they intended ...

LOS ANGELES - March 21, 2007 - Interpret, a leading new media research and measurement firm, recently released findings from their latest Gameasure report which reinforces the significance of video ...

The USFL's inaugural season debuts next week, as the league is seeking to revitalize spring football while the NFL goes through its offseason. For the USFL to have staying power, new innovations to ...

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...

The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media ...

In an update that could have implications for future standards for measuring advertising in the metaverse, including new three-dimensional and mixed reality ad formats, the Interactive Advertising ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, ...

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers ...