Marvel is debuting new collector edition toys at Comic-Con 2025, including a very lifelike John Cena action figure.

Watch a Blue Beetle Action Figure Take a North American Tour. DC is finding creative ways to promote Blue Beetle without the cast. By Jamie Jirak. August 25, 2023, 9:52pm. X; ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.

In conjunction with his WWE retirement tour, Mattel will release a special "you can't see me" John Cena action figure.. Ringside Collectibles is reporting that the new figure is part of the WWE ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It's a huge deal.