From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

When I pick up a book for the first time and see it’s inundated with charts and figures I’m usually inclined to put it back on the shelf and keep looking; however, with The Science of Marketing this ...

In yet another roll up of marketing trade associations, the Advertising Research Foundation this morning announced it is merging the Marketing Science Institute into the ARF. The move comes two years ...