It’s called mental inversion, and here’s how it works. Thinking forward is an automatic process. Cause, then effect. Input, then output. A to B. It feels logical—and normal to start with a conclusion, ...

American business is smart. It knows different projects have different ROI or return on investment. If money can be borrowed cheaply, it makes sense to build that luxury apartment building or buy that ...

Throughout my career, I've seen a recurring pattern inside countless organizations, from agile mid-market players to global enterprises. I'll see talented, hard-working teams in marketing, sales, ...