Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

Your business’s marketing is at its best when you’re connecting with your target audience where they’re already active, and Instagram is a great place to do just that. The platform has more than 2 ...

Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights. Instagram has nearly 1.5 billion monthly active users, and according to an Insider ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, ...

Editor’s Note: This is the first in a two-part series. You’ve heard of Instagram. You know that it’s massively popular. You know that some brands are using it in innovative ways to drive brand ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be ...