Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

NEW YORK, Sept. 4, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., announces the evolution of its influencer marketing capabilities to meet the demands of a ...

The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with ...

PITTSBURGH--(BUSINESS WIRE)--Smith Micro Software, Inc. (Nasdaq: SMSI) today announced two new marketing programs to help drive subscriber growth of mobile operators’ SafePath-based solutions. The ...

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

MM+M’s Health Influencer 50 program last ran in 2020. It’s coming back for 2024 — with a twist. MM+M has reinvented the honorarium program as the Health Marketing Influencer 25. The revamped focus is ...

The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person ...

Belle founder Kate Finley and influencer Jordan Posner offer their thoughts on what’s trending for restaurant content this ...

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. Swipe ups, ...