You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...

Over the last decade, influencer marketing has evolved from a nascent, often misunderstood, concept into a cornerstone of modern brand strategy. Once dismissed as a fleeting and even fickle trend, it ...

It's an unexpected place to spot a recession indicator — from videos reviewing the latest in skin care to picturesque posts of summer vacations — but the impact of turbulent financial markets and ...

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony the Tiger, the Jolly Green Giant and the Geico Gecko. Given ...

Consumers are starting to fight back against influencer marketing with a bold new trend. If you’ve ever scrolled through TikTok, you may have encountered those captivating videos of a random ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. As LinkedIn continues to grow as a platform for thought ...