Along with attendance records, according to NBC, its network coverage drew over 1.1 million viewers, with its Sunday race finale window delivering a 49 percent improvement from 2025.
IMSA has confirmed that there are no changes to the final results of last month’s Rolex 24 at Daytona following the ...
The 24-hour race will be backed by 24-hour live coverage!
IMSA President John Doonan is looking forward to continuing the momentum that’s been building in the WeatherTech SportsCar Championship for a few years now, kickstarted by the current GTP era and ...
IMSA is revealing several deals it’s had in the works, including an extension with Rolex, new partnership with NASA and a new innovation program.
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BMW M Team WRT boss Vosse: ‘Give us time’ with IMSA program
The expanded partnership’s first race in IMSA will be the Rolex 24 ...
Motorsport.com on MSN
IMSA announces 2026 Rolex 24 at Daytona set various viewership records
Increased TV viewership and digital engagement, as well as record attendance made the 64th running of the Rolex 24 at Daytona ...
NBC Sports Remains Home of IMSA WeatherTech SportsCar Championship and Other IMSA-Sanctioned Series With Multi-Year Extension Nearly 50% Increase of Coverage on the NBC Broadcast Network NBC Sports’ ...
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