Wednesday 10th October/...IGA Worldwide, Inc. the leading independent in-game advertising company, announced today an exclusive agreement with Merscom to place in-game advertisements into their casual ...

New data from a joint study by IGA Worldwide and Nielsen finds that in-game ads have a positive effect on metrics like ad recall and product perception. New York-based IGA partnered with Nielsen BASES ...

Nielsen Entertainment and IGA Worldwide have aligned with a team of industry partners, including two Omnicom agencies, to conduct a major study on the effectiveness of in-game advertising. The ...

Codemasters hires IGA Worldwide for in-game advertising. IGA Worldwide, the largest independent in-game advertising firm, and publisher Codemasters have announced a three-year partnership during which ...

We may earn a commission from links on this page. In-game advertising company IGA Worldwide continues its streak of signing major console manufacturers and publishers to their network, announcing that ...