The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

We delve into the rich heritage of MLB's most cherished logos.

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The late 1940s ushered in a wave of unique, colorful logos for college sports. The trend continued for over 50 years until athletics programs began to embrace minimalistic designs at the turn of the ...

Olympics logos are often one of the things we most remember about the world's biggest sporting spectacle: sometimes even more than the sporting action itself. Over the years, we've seen vastly ...

Can you see the changes?

Ask any football fan, and they’ll probably tell you that their favourite logo in the sport is the one worn by the club they support. The best logos and badges form a huge part of the connection ...

From the NFL’s perspective, that’s precisely the point. One glance is all it takes to recognize that you’re looking at the biggest sporting event in the nation … and perhaps the world. Of course, some ...

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements, the verve of a charismatic tennis star, or celly after a scored ...