The definition of what I have done for a living most of my adult life has changed dramatically over the past several years, and it is critical for agencies and corporate communications departments to ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

Reputation is not a public relations problem. It is a business problem. In South Africa’s complex environment, it’s a problem that cannot be managed casually or cheaply. Bradly Howland, president of ...

STARKVILLE, Miss.—A Mississippi State assistant dean and public affairs staff member are now among a select, international group of public relations practitioners earning this profession’s most ...