Luka Doncic's Lakers debut has the basketball world talking. That includes its corporate sponsors - namely, Gatorade.

In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

Every seat in Crypto.com Arena was draped in a shirt of Lakers gold with a bold purple “77″ on the chest. The buzz outside and inside the arena was palpable ahead of Monday night’s game, as if an electric current of Luka Dončić anticipation was running through every person,