Roku's massive reach and FreeWheel’s direct connections bring enhanced targeting, transparency, efficiency, measurement, and speed to the industry. Today, FreeWheel, the leading global technology ...

(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...

Comcast’s FreeWheel streaming advertising platform and Roku are expanding their partnership by bringing activation of the latter’s premium Connected TV supply through the FreeWheel Streaming Hub. At ...

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...

For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration When you purchase through links ...

FreeWheel, providers of a technology platform for streaming advertising, has enhanced the FreeWheel Streaming Hub with capabilities that include advanced platform customizations, improved data signals ...

Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform in the U.S.*, announced a major expansion of their longstanding ...