Van Tillian, left and Kapri Matlock pose for a photo with tee-shirts they got at a Pop-Up merchandise event for the movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

T-shirts are by far the most common form of merch, be it for Neon's Oscar-winning “Parasite” (2019) or, more recently, A24's “We Live in Time,” with the infamous carousel horse emblazoned ...

From T-shirts to thongs, how indie film merchandise became a hot commodity Van Tillian, left, and Kapri Matlock hold up T-shirts they got at a pop-up merchandise event for the movie “Anora ...

An Sabrina Bratt, movie fan receives her tee-shirts during a merchandise Pop-Up event for the newly released movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

The beloved store’s expanded ground-floor location marks a major milestone for Brooklyn’s analog photography community.

An Sabrina Bratt, movie fan receives her tee-shirts during a merchandise Pop-Up event for the newly released movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

Van Tillian, left and Kapri Matlock pose for a photo with tee-shirts they got at a Pop-Up merchandise event for the movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) ...

Actor Vache Tovmasyan greets fans during a merchandise Pop-Up event for the movie Anora on Saturday, Nov. 9, 2024 in Los Angeles. (AP Photo/Richard Vogel) KRYSTA FAURIA, Associated Press ...

Van Tillian, left and Kapri Matlock pose for a photo with tee-shirts they got at a Pop-Up merchandise event for the movie Anora on Saturday, Nov. 9, 2024 in Los Angeles.