The $8 billion influencer marketing economy is slated to nearly double in size by 2022, but brands are finding it increasingly difficult to stand out in a crowded field. As it grows, the market has ...

In the digital era, fashion no longer trickles down exclusively from runways or glossy magazines. Instead, it spreads at lightning speed through screens, feeds, and short-form videos. Today, fashion ...

Instagram has become fashion’s de facto social media app over the last decade, and in that time, the platform has undergone a drastic evolution. Its most recent update, which adds the Reels and ...

I started just making my own clothes. I loved altering and tailoring, and then I was tailoring clothes. I was like, Wait a ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...