The ad’s play on words faced scrutiny after some pointed out that it has white supremacist undertones and could be interpreted as a nod to eugenics, the racist and inaccurate theory that human geneti...

Doja Cat spoofed the ad copy Sweeney delivered in one of the videos for the campaign, which has come under fire for its half-baked attempt at clever wordplay with “jeans” and “genes.”

While some have described the campaign as "tone-deaf" due to alleged racial undertones, others have praised the actress for killing "woke" advertising.