Amazon reportedly paid an estimated $40 million to acquire "Melania" and spent an additional $35 million on marketing.

Learn where to watch the Melania documentary. Find release details, expected streaming platforms, and VPN options if it’s ...

The film is the latest streamer-funded, carefully choreographed, boring, celebrity puff piece being branded as a documentary.

By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.

With a $7 million opening weekend, it's the highest opening for a non-music doc in over a decade, but the $75 million price tag for Amazon tells a different story.