The Colorado Buffaloes wrapped up the 2025 season with a 3-9 overall record, but the Deion Sanders effect is still alive elsewhere. The win–loss column may read average since Coach Prime took over, ...
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Deion Sanders' financial impact on Colorado revealed
It's been 32 years since coach Deion Sanders recorded "Must Be the Money," but not much has changed. The Coach Prime era has been a financial godsend for the Colorado Buffaloes, and a recent study ...
The Colorado athletic department reported record revenues of $161.7 million in fiscal year 2025, according to USA Today's ...
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