How to apply the principles of discovery-driven growth to your business planning. To plan for the future, businesses usually look to their past. But what if your company is in uncharted territory?

Evolving your brand doesn’t have to be scary—far from being all about risk, rebranding is a huge opportunity. First, what is brand strategy? Simply by definition, it is a plan for the brand. It helps ...

Hey-oh! Rhea here and guess what? I’m supposed to leave for vacation in about six hours. I know I’m a business owner, what am I doing taking vacation?! Maintaining sanity, that’s what. We all need a ...

The pandemic has had a lasting impact both on our economy and on our work environment. When rising inflation, product shortages, and a stricter regulatory environment are combined with new ...

It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Zach Boyette is the Co-Founder and Managing Partner of Galactic Fed, a fully remote growth marketing agency with staff in over 17 countries. Remote work has become one of the most sought-out work ...

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Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...