Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer ...

Google has observed hackers claiming to be the ShinyHunters extortion group conducting social engineering attacks against multi-national companies to steal data from organizations' Salesforce ...

Salesforce, though primarily known for its CRM capabilities, is a massive cloud-based software ecosystem that serves a variety of business functions. Whether you’re looking to build and nurture ...

An extortion group has launched a new data leak site to publicly extort dozens of companies impacted by a wave of Salesforce breaches, leaking samples of data stolen in the attacks.

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...