It's likely that Louis Prima would have faded into obscurity if not for the Gap ad that featured young, khaki-wearing twenty-somethings swing dancing to "Jump, Jive, and Wail. That ad appeared at the ...

Louis Prima may have made his name on New York’s 52nd Street Jazz Alley and on the Vegas strip, but he was born and raised in New Orleans and always considered it home. From Saturday, July 12, through ...

To celebrate Prima in New Orleans, the New Orleans Jazz Museum has mounted a yearlong exhibit, "The Wildest: Louis Prima Comes Home," which includes rare Prima family artifacts and photos, listening ...

You can see the imprint of New Orleans, his hometown, in Louis Prima’s irrepressible stage performances. Often, he and his band jumped around and hammed it up so exuberantly that it was hard for ...