As a startup, the importance of building brand awareness cannot be underestimated. Entering a new market and attracting and converting customers begins with getting them to know you exist and creating ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Brand awareness goes far beyond being conscious of how your brand appears to others. It involves creating a brand identity and consistently shifting strategy in order to have the biggest impact on ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Brand awareness isn’t what it used to be—and that’s a good thing. In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about being felt.

(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

But then I got an inside look at how T-Mobile connects with customers. Sure, the wireless network provider runs plenty of ...

Consumer goods manufacturers face unique challenges when rolling out CRM applications, compared with other industries such as insurance or finance. For one thing, they don’t typically focus on ...

You may find yourself wasting a lot of time without producing powerful content that will elevate your brand to the next level, but that doesn’t mean that you should give up on that marketing technique ...

Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values. Content pillars are foundational to your brand’s content strategy. They are ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...