Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...

This SJ x Centric Software webinar on June 23 will look at how AI is influencing merchandising, planning and inventory ...

Gen Z’s consumer behavior collapsed the traditional marketing funnel. Discovery, validation, and purchase now happen at once, ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Behavioral intentions in consumer decision-making represent the self-reported likelihood that an individual will engage in a particular purchasing action. Rooted in social and cognitive psychology, ...

AI’s edge may come not from more consumer data, but from better signals on consumer emotions, expectations and intentions ...

NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new capability that enables brands and retailers to understand not just what ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

NYSE Composite consumer companies remain in focus as spending patterns, retail demand, trade developments, and household ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Shoppers who once defaulted to known brands are now actively comparing them to newer challengers, not just on ingredients or ...

Comscore, a global leader in measuring and analyzing consumer behaviors, today released its first AI Intelligence Report for 2026, which showed the scale of breakout growth from Anthropic’s Claude ...