If you ever find yourself wondering why Dr Pepper bottles differ from one region to the next, the answer might be a lot simpler than you think. And no, it’s not because big soda is trying to pull one ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and ...

Hertz and Avis; Ford and General Motors; Coke and Pepsi. Scratch that last one — it’s Coke and Dr Pepper now. That’s right. The most profound tectonic shift in recent American history may not have ...

Coca-Cola has lost a key court case. The company has lost access to the number-two selling soda brand in some markets. Some fans will be disappointed at the brand that takes the key spot. While Coke ...

In many ways, adding a third player into the greatest of all time argument (GOAT) for sodas would be like debating Michael Jordan versus Lebron James versus Charles Barkley. Sure, Barkley had some ...

Beverage Digest, a trade publication, released which soft drinks were the most popular in 2024 based on sales data. Coca-Cola once again reigned supreme as the best-selling carbonated soft drink.