Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness. Intrigued? We’ll reveal the secrets of the Coke logo ...

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

By 1969, the Coca-Cola serif logo was solidly engrained in consumers’ perception of the brand, alongside the brand’s bold red, which Margulies called “highly motivational.” ...