EntTelligence announced the launch of CAPTIVE, a new analytics platform designed to deliver verified reach measurement for in-theater advertising. Built on EntTelligence's proprietary theatrical data ...

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

The growing advertiser interest is closely tied to the economics of blockbuster films. Previous releases such as KGF, Pushpa, ...

Add Yahoo as a preferred source to see more of our stories on Google. Cinema adverts have become an unexpectedly hot topic in recent months. (Getty) (Klaus Vedfelt via Getty Images) There's a lot ...

India’s cinema advertising market appears to have entered a phase of consolidation. According to the Pitch Madison Advertising Report (PMAR) 2026, cinema AdEx stabilised at around Rs 877 crore in 2025 ...

The cinema advertising business is getting ready for prime time. A television term in reference to cinema' It may not seem apt but the market is heading in that direction. The roll-out of digital ...

Are advertisements intrusive? It’s an age-old question that has been debated enough for almost all possible forms and mediums. Recently, cinema advertising got stuck in a similar crossfire of opinions ...