Sales of "Christian apparel" -- including sweatshirts with Bible verses or midriff-baring T's -- are just a tiny sliver of about $100 million, according to the Christian Booksellers Association.

Christian-Themed Apparel Sees Popularity Surge By ABC News May 5, 2005, 12:41 PM ...

They invest a lot of time and take a lot of pride in it, and if the super Christian crowd wants to do the same thing and call it something different while wearing something else - that's fine.