US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

By Rajesh Kumar Singh CHICAGO, March 13 (Reuters) - For years, the fortunes of U.S. airlines have been dictated by fares, ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

United Airlines is overhauling its MileagePlus loyalty program to reward customers who have the carrier's credit card over those without it.

The new Starbucks Rewards loyalty program has a "tiered structure" with Green, Gold and Reserve levels.

The Saginaw, Michigan-based credit union brought its credit card program back in-house to capture more member spending and gain added control over customer relationships. Previously, its credit card ...

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