Of all the brand battles we could imagine, Barbie vs Burberry is one we didn't see coming. I mean, Barbie would never be seen dead in beige, right? And yet the British luxury fashion giant famous for ...

Burberry has unveiled British singer-songwriter Olivia Dean as the new face of its latest fragrance, Burberry Her Parfum, ...

China's real estate crisis is impacting the luxury fashion industry, and Burberry's market cap is down 70% in 18 months. An unclear strategy and a new CEO appointment are raising doubts about Burberry ...

South Korean actor Son Suk-ku has been named the latest brand ambassador for British luxury brand Burberry. Son, who most recently played a detective in the 2024 Netflix drama “A Killer Paradox,” said ...

ASIA-PACIFIC - British luxury brand Burberry’s profits are struggling on the back of a slowdown in Hong Kong amid political unrest and currency volatility that forced Chinese consumers to shop in ...

… Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.” British luxury fashion brand Burberry has responded to recent allegations by ...

Despite luxury peers' outperformance, Burberry has sustained its poor performance in share price. Burberry has lost its brand identity over the years after multiple changes in creative director.

Burberry’s brand value has plunged in the past year as the company fights the dual challenges of a luxury downturn and a disastrous internal turnaround plan. Kantar’s annual BrandZ ranking of brand ...

This article is by Peter Walshe, global BrandZ director at Millward Brown. Recent talk that Burberry was, for a while at least, a potential takeover target, raises an important discussion about how ...

British luxury brand Burberry has launched an augmented reality experience allowing its clients to design and see their own digital sculptures. Inspired by the brand’s spring/summer 2021 collection, ...

Burberry has lost a Chinese brand ambassador and its hallmark tartan design was scrubbed from a popular video game, becoming the first luxury brand assailed by the Chinese backlash to Western ...