Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market. As a tech founder, you must invest in product branding early to reduce the product ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

Powerful brands move us to action. Source: bruno bissig/Pixabay The Traditional Landscape of Brand Identity In the annals of marketing history, the concept of brand identity has been a composite of ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

The power of personal branding The role of PR in creating a strong personal brand Strategies to navigate personal branding How to leverage influencer marketing to build your personal brand In an era ...

Regional branding is often mistaken for a matter of design: slogans, logos, visuals. But a region’s true identity is experienced, not crafted. Branding success depends on aligning perception with ...