As a business owner who witnesses the impact of podcasting on Fortune 500 brands daily, I can attest to its transformative potential. No matter whether you’re in the financial services, CPG, ...

Every time I respond, the person who asks seems surprised by my answer: Maybe. Even though I live for creating amazing audio content for brands, I don’t necessarily think every brand should have its ...

Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. Podcasting has become a powerful medium for businesses of all sizes ...

When it comes to B2B podcasts, downloads aren't as important as you might think. Smart storytelling can turn your podcast into a channel to earn audience trust, increase pipeline, and improve sales.

JAR Audio is now JAR Podcast Solutions-a rebrand built around what marketers actually need: branded podcasts that move the needle on brand awareness, loyalty, and lead gen. Vancouver, British Columbia ...

Does your company need a podcast? Long form audio may be one of the biggest trends in content marketing, but if a tree falls in the forest…? Here's what you need to know before launching a brand ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s ever-evolving digital landscape, brands are ...

Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s ...

Are podcasts the new blogs? Judging by the way brands and publishers are doubling down on podcasts, it seems like we may have already crossed over into the next content frontier. For years, listeners ...