The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...

Recent events underscore the reality of an increasingly unstable world. Conflicts affect economies, endanger lives across regions and impact consumer mental health and, subsequently, businesses.

A common taunt from fringe boycotts of brands for their equity and inclusion efforts is “Go woke, go broke.” But a growing body of evidence demonstrates that the majority of consumers approve of ...

Advocacy is the theme of the year, and members of the LGBTQ+ community are urging brands to turn commitments towards inclusion into action this Pride month. In past years, brands and leadership have ...